- Fiona Gordon
- Eve Gardiner
- Lynda Daboh
- Alexandra Yu
- Edith Meyer
- Guillaume Post
- Rachel Ferguson
Fiona Gordon, MCIPR, MIPA - Chief Executive Officer
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Fiona Gordon is the managing director and founder of First Public Relations Limited, the UK's longest established specialist travel industry marketing and public relations consultancy.
Fiona set up First Public Relations Limited in 1985, after leaving the board of the Mayfair-based public relations consultancy and advertising agency Hewland Consultants International. She has over 25 years experience in public relations, marketing and advertising, covering travel, leisure, FMCG and white goods brands including work for Minolta, Toshiba, Zanussi, Smirnoff Vodka, Samsonite Luggage and others.
Now specialising in travel, leisure and lifestyle accounts, her client experience spans numerous tourist boards in North America, Latin America, Asia and Europe as well as airlines, hotel groups, transportation companies, tour operators and receptives. Fiona has served on a number of travel industry committees and boards and is a former Vice Chairperson of the Pacific Asia Travel Association's UK chapter.
She is a member of the Chartered Institute of Public Relations, a member of The Institute of Practitioners in Advertising.
Eve Gardiner, MCIPR - Joint Managing Director
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Eve joined First Public Relations in 1998 and over the past decade has led her team promoting Texas, Palm Springs, Seattle and Washington State in the UK to the travel trade, media and UK consumer. With a strong mix of skills and experience Eve has developed integrated marketing campaigns incorporating print, broadcast, web and brand affinity within travel and lifestyle sectors.
Formerly Eve was the sales and marketing director at the specialist UK tour operator Traveller's World and the Hawaiian Travel Centre. With her wide-ranging experience of the travel industry and tour operating she is a specialist on North America and the Pacific. Through her work at Traveller's World Eve was also heavily involved in the groups and incentive market (MICE) and was responsible for brochure production, as well as sales, marketing, public relations and advertising activities. This followed experience with Pan American World Airways in sales and marketing and controls and management, overseeing service and airport operations.
Eve's trade marketing experience, airline and tour operator background with comprehensive product knowledge means she has the all-round experience and contacts to drive forward tourism through traditional and new market sources.
Lynda Daboh, MCIPR - Joint Managing Director
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Lynda has over 15 years experience in media relations and marketing with expertise promoting and rebranding destinations. After studying journalism and working for a local daily newspaper, Lynda began her PR career on the launch of a newspaper with PIELLE Consulting. There she handled a diverse range of accounts, including 'blue chip' and travel clients such as the Tourism Corporation of Gujarat, Visit Pennsylvania USA and The Royal Orient luxury train.
At FPR, Lynda has worked across the entire client portfolio and currently heads up the accounts for the Antigua and Barbuda Tourism Authority, Greater Miami CVB and Indianapolis CVA. She is highly skilled at handling large-scale media events and coordinated the British Guild of Travel Writers AGM in Cyprus, effectively organising a press trip for 90 journalists all at once! Securing prime-time TV opportunities is another area of expertise with coverage secured on the UK’s most watched programmes including X-Factor.
Her work on behalf of clients reaches beyond the boundaries of traditional travel into lifestyle and brand affinity promotions. She is adept at seeking out projects and promotions with suitable celebrities, premium products and has created makeup ranges, taken over Top Shop and got arty at the Tate, to generate big hit exposure and excitement for destinations.

Alexandra Yu - Sales Director in Greater China
Alexandra has recently finished her Ph,D research in the Business School of the University of Exeter, Her research topic was about the development strategies of foreign owned travel trade services in China since 1990s and through this she has built close connections with key administration organizations in the Chinese tourism industry, and with major travel services, both Chinese state owned and foreign owned services, in the marketplace.
With more than three years marketing experience in the real estate industry in China before her Ph,D study, Alexandra also has excellent media and destination relations with top-tier contacts in the country.
Alexandra has the responsibility of Sales Director China to develop the Chinese market for First Public Relations.
Edith Meyer - Senior Account Manager
Before joining First Public Relations in 2005, Edith worked at the French Tourist Office (Atout France) press office.
Edith is a media specialist with ten years experience in UK public relations. She boasts an impressive list of contacts in national newspapers, lifestyle magazines and web sites as well as television. She has been responsible for pitching ideas to media, organising group press trips and facility visits and also securing leading lifestyle television shows for the agency’s clients. Edith’s expertise extends to new media and she’s been known to help raising the clients’ profiles on blogs, facebook and twitter.
Edith has also worked with tour operators, increasing product placement and securing joint marketing opportunities with the travel industry’s key players. She has been involved in setting up and handling various consumer promotions including competitions with international brands such as Mattel. Edith’s expertise also extends to niche marketing and she was one of the key contacts handling projects organised in conjunction with CTC.
Edith speaks French and German and she is a French and European destinations specialist.
Guillaume Post - Account Manager
Guillaume joined the company in 2010 and has been in the travel and tourism industry in the UK for the past five years. He has been involved in the marketing and promotion of a number of tourist boards particularly North American destinations. Guillaume brings a wealth of product and marketing experience and a particular expertise in product placement and development with the travel trade in Europe.
Before entering the world of Travel PR and Marketing, Guillaume has also gained sales and marketing experience with a Luxury UK Tour Operator specialising in Indian Ocean destinations.
Originally from the Loire Valley in France and with a passion for sports, he has developed niche tourism and particularly sports tourism for several clients over the years.
Rachel Ferguson - Account Executive
After qualifying from Oxford Brookes University in 2007 with a Bsc Joint Honours degree in Hospitality Management with Tourism, Rachel worked for two and half years as a travel consultant for leading UK travel agency Trailfinders where she specialised in both long-haul and European travel. Whilst at Trailfinders Rachel worked closely with several of the UK’s top tour operators such as, Kuoni, Trafalgar, Intrepid and many more. Throughout her time at Trailfinders Rachel travelled extensively, expanding her knowledge of the travel industry.
Following an internship at First Public Relations, Rachel has worked for FPR since 2009 across the client portfolio, specialising in the Caribbean and North America.
Rachel is adept at securing major consumer promotions, media relations and travel industry marketing support. Rachel’s extensive travel background and acute destination knowledge ensures a specialist insight into the day to day needs of each individual account.