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FPR Tests Its Sea Legs At Antigua Sailing Week

FPR recently took a group of journalists to experience the Caribbean's largest regatta, Antigua Sailing Week. Although all invovled had never sailed before the regatta's on-shore party schedule insured even those who go green at the gills at the thought of 'Anchors Ahoy' could enjoy themselves at this action packed week.

The highlights of the week, of which there were many, were our group being flung into action onboard a yacht trying to navigate about turns, the Maxi Priest (90's reggae sensation) concert at the stunning Shirley Heights and giving our sea legs a break whilst flying through the rainforest on a zipline canopy tour.

Navigating an about turn with OnDeck yacht charters
Navigating an about turn with OnDeck yacht charters
Enjoying some time out in Antiguas rain forest
Enjoying some time out in Antiguas rain forest - Beth Edmonston - Press Association, Chris Granet - Daily Mirror.

Move Over Rio - FPR Celebrates Carnival Caribbean Style

FPR visited Antigua with a group of top media to discover the authentic charms of the tropical paradise island and join in the celebrations for one the Caribbean's biggest parties.  To spice things up a little, the group also enjoyed the rare chance to be part of a MAS band.

Read all about it here http://www.irishtimes.com/newspaper/travel/2010/0828/1224277725363.html

Antigua Carnival
L - R: Louise East-Irish Times, Lynda Daboh, Maria Blackman - Antigua & Barbuda Tourism Authority, Shevelle Rhule - Pride

So You Think You Know Miami?

FPR escaped the cold UK weather and finished 2010 by hosting five tour operators in Sunny Miami.

Themed around areas of the city including Coconut Grove, Sunny Isles and Bal Harbour, So You Think You Know Miami? carved an alternative path through the city. The action packed itinerary featured a high octane speedboat ride, an aligator spotting trip to the Everglades, a swim with dolphins and fabulous food and drink, alongside site visits to some of the best hotels Miami has to offer.

L-R, Denis Ilic, Andrew McKenna, Hayley Giles, Louise Dean, Jane Elliott
Enjoying the sunshine in Coconut Grove! L-R Denis Ilic, Andrew McKenna, Hayley Giles, Louise Dean and Jane Elliott
Major Travels Andrew McKenna (left) and FPRs Carl Steer (right) get up close and personal with a  Miami local
Major Travel's Andrew McKenna (left) and FPR's Carl Steer (right) get up close and personal with one of the locals

PACA APPOINTS FIRST PUBLIC RELATIONS

First Public Relations Limited (FPR) has been appointed by Provence Alpes Côte d’Azur Tourism to handle its public relations in the UK.   This is the first time the region has had external agency support.

The FPR team will be reporting to Bruno James, director general, PACA.  Mr James commented: “We are relying on First Public Relations’ great expertise to increase the awareness of our destinations and entice even more British visitors.”

As the inspiration of some of the most famous works of art by Van Gogh, Cézanne, Monet, Gauguin, Renoir and Matisse, Provence Alpes Côte d’Azur is widely considered the most scenic part of France.  The region is the second most visited French holiday destination outside Paris for British visitors and is renowned for its glamorous seaside resorts made famous as the 60s playground of Brigitte Bardot, picturesque Provencal villages, gastronomic delights and idyllic, relaxed lifestyle put in the spotlight in Peter Mayle’s best-selling ‘A Year In Provence’.  

The agency’s brief will be to capitalise on the area’s assets and provide an innovative approach to highlight the destination’s key messages with a focus on promoting city breaks, skiing, outdoor activities, arts and culture and food and wine.  Key activity will include the launch of the new 52sunsations.com campaign showcasing the destination’s Mediterranean appeal, aspirational yet affordable offerings and easy access from the UK.  Keira Knightley has recently bought property in the region and opportunities will be sought for celebrity endorsement from names such as Marseille hero and Chelsea striker, Didier Drogba.

Celebrating its 25th anniversary in 2010, First Public Relations is known for its imaginative campaigns and unrivalled client retention with clients that have been on the roster since day one.

-ENDS-

For media queries about the region, please contact:

Edith Meyer or Guillaume Post

Edith@firstpr.co.uk / Guillaume@firstpr.co.uk

+44 (0)20 7978 5233

Cassis M Raynaud
Harbour

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News Archive

We Did Go To The Ball

On behalf of GMCVB we were at the Visit USA ball at the Intercontinental Hotel, Park Lane, and a fun time was had by all.

image of 3 people at dinner looking happy posing for the camera
image of 2 people deep in conversation
A Rendezvous in Riding Mountain

Travel Manitoba hosted Rendez Vous trade show this year in Winnipeg.  Prior to the show several of us headed to Riding Mountain.  A beautiful national park but would you believe this is May!

image of the group wrapped up warm and posing in the snow

Manitoba Mission

FPR organised a sales mission for Travel Manitoba and its partners and the final evening culminated in a travel industry dinner at Tom’s Kitchen.

image of the group at the dinner

Seattle and Washington State is celebrating 25 years in the UK market

To celebrate FPR, which has represented the destination for 25 years, presented BJ Stokey from the Port of Seattle with an impressive cake of the iconic Space Needle.

BJ Stokey with the Space Needle cake BJ Stokey with the Space Needle cake

Polar Bears of Manitoba

FPR took a group of leading UK tour operators to Manitoba, where they visited the vibrant city of Winnipeg before travelling to Churchill, the polar bear capital of the world 

a polar bear
group of people next to the Tundra Buggy
Cyprus Cultural Delights Trip

FPR escorted five journalists to sunny Cyprus to sample all the cultural delights the island has to offer, including the Ancient Amphitheatre, Byzantine churches and the stunning Troodos Mountains. One journalist that attended the trip said that exploring the cultural side of Cyprus was the best trip she'd ever been on, and getting to know the interior of Cyprus made for a very interersting experience.

Kakopetria Village
The group sample locally caught trout whilst taking in the views of Kakopetria village.
Myloi Restaurant

ANTIGUA AND BARBUDA APPOINTS FIRST PUBLIC RELATIONS

Hilary Modeste, director of tourism, UK and Europe Director, said: “We are delighted to have FPR on board.  Their vast experience in the travel trade and wide connections with the media will help us to achieve our objectives and we are certainly looking forward to working with them on some exciting projects, such as our upcoming Summer Gold promotion.”

FPR has been appointed to handle the UK and Ireland communications campaign for the Antigua and Barbuda Tourism Authority.  The agency won the brief to promote the glamorous twin-island state in a competitive pitch.

The team led by Lynda Daboh will leverage the tourist board’s tag line, “The beach is just the beginning” to highlight the destination’s rich cultural heritage and attractions beyond the beautiful beaches which it is known for.  FPR will capitalize on the ‘A-list’ getaway status that the island enjoys, attracting celebrities including Giorgio Armani, Eric Clapton and Oprah Winfrey, who recently declared the island her favourite beach holiday spot.

image of a couple jumping off a jetty into the sea
image of an old tree on a beach
FPR KICKS OFF FIRST EVER UK CAMPAIGN TO PROMOTE INDIANAPOLIS

Warren Wilkinson, senior VP of marketing and communications, ICVA commented: “We have ambitious plans to grow our international tourism efforts and we are thrilled to have FPR on board to boost British arrivals and showcase all that Indianapolis has to offer. Our city has always enjoyed a good following of the Indy 500 in the U.K. and we look forward to expanding the market to incorporate other leisure activities including golf with the help of FPR." 

First Public Relations (FPR) has been appointed to handle the UK public relations and marketing efforts for the Indianapolis Convention and Visitors Association (ICVA).  This is the ICVA'S first foray into the British market.

Known as the “motor sports capital of the world”, Indianapolis is home to iconic sporting events such as the Indy 500, which is the world’s largest single-day sporting events and the Red Bull Indianapolis MotoGP, the world’s premier motorcycle race series.   In 2011 the famed speedway will host the centennial Indy 500 race and in 2012 Indianapolis will host the NFL's Super Bowl.

FPR will capitalise on these assets to highlight the city-break appeal of the destination, increase awareness of its cultural attractions and broaden appeal beyond petrol-heads.  The agency is particularly known for securing “Big Hit” TV coverage and its trend-setting, lifestyle-led tactics.  Travel trade marketing will be a key component of the programme to develop new product offerings with leading travel companies. 

Indy500
Indy 500
Zoo
Greater Miami CVB - FPR hits the road for Miami

FPR attended three Visit USA roadshows around the UK in Ashford, Liverpool and Belfast on behalf of Miami to showcase the destination to regional agents. All three events were a huge success and Miami proved a popular destination with the participants.

Image of Eve Gardiner sitting at a desk ready to inform people of how lovely a visit to Miami is

Manitoba Tourism - On the Wild Side in Manitoba

FPR is newly appointed as the marketing representative in the UK for Travel Manitoba.

Eve Gardiner discovered the wild side of Manitoba on a recent visit that included travelling nearly a 1,000 miles across the province to see polar bears and beluga whales.

image of a group of people standing next to a strange rock formation of rocks balanced impossibly on top of other rocks
image of a group of people canoeing
Palm Springs - Hollywood Glamour And Desert Fun

A group of journalists from the UK national press travelled to Palm Springs to enjoy the sun, glamour and outstanding natural scenery that California's desert hideaway has to offer. The group then enjoyed a lovely dinner at the legendary Riviera Resort and Spa.

image of a group of people posing with a Maroline Monroe statue
L - R: Samantha Preece, Laura Clark, Daily Mail; Jim Birsall, News of the World; Andrew Fraser, OK Magazine; Anna Murphy, Daily Telegraph; Susie Boniface, Sunday Mirror; Rachel Spencer, The People
image of a group of people enjoying dinner
Texas Tourism - The Day The Music Died...

FPR invited travel and music journalists to see the world's most successful rock n' roll show, Buddy Holly the Musical. A pre-theatre reception was followed by an unforgettable evening celebrating the life of the sensational Texan singer song-writer and guitarist, to commemorate the "Day The Music Died" on the 50th anniversary of his death.

image of Samantha, Eve and Denise wearing buddy holly glasses
L - R: Samantha Preece, Eve Gardiner, Denise Bridgeman; First Public Relations Texas team.
image of two ladies holding Buddy Holly paraphernalia
L - R: Jessica Brown, Star Magazine; Ellie Piovasana, Now Magazine
Industry Event - The Twilight Zone

FPR was in the Twilight Zone at the Soho Hotel with select guests from the travel industry to enjoy an evening of vampires and werewolves with the private screening of the hit movie, Twilight and a tasty reception.

image of 5 people at a bar
image of people holding t-shirts and showing off other travel pamphlets
Texas Tourism - Tasty Delights of the Lone Star State!

FPR arranged and escorted a foodie film shoot for celebrity chef Phil Vickery for This Morning's weekly cookery segment. The two Texas cookery segments will be aired on the programme in the Spring, showcasing Phil learning the secrets about the true Texan BBQ in Houston, and the delights of Tex-Mex in San Antonio.

Image of a group of people in a professional kitchen with lots of different food. L - R: Phil Vickery, ITV1 This Morning; Michael Cortez, Mi Tierra Restaurant; Charlie Marshall, ITV1 This Mornin; Denise Bridgeman, First Public Relation; Lynsey Evans, ITV1 This Morning.

Washington State Tourism - Tasting The Wine In Washington State...

FPR worked with Major Travel to take their preferred agents to Seattle for a winter break. The group enjoyed several stops in their hectic schedule to taste some of the local wines.

image of a group of people tasting wine
Two images in one: first  of a group of people enjoying dinner, the second of a large wooden wine casket
Washington State Tourism - FPR entered the Twilight zone

FPR watched the new movie blockbuster 'Twilight' which has already taken the USA by storm.

Set in Washington State the film is based on the hugely successful Twilight books, which tell the love story of schoolgirl Bella and handsome Edward, who is actually a vampire!

image of two ladies holding film paraphernalia and books while wearing promotional t-shirts

Washington State Tourism - The Wonders of Seattle and Washington State

Top travel journalists were flown to the hip city of Seattle and taken around the beautiful wine and fruit regions of Washington State.

The group were also treated to a bird's eye view of the Emerald city during a tour in a seaplane with Kenmore Air.

image of people sitting on giant pumpkins outside a Fresh Produce farm
L - R: Heather Whinney, Prima; Mark Langford, Birmingham Mail; Polly March, Western Daily Press; Amy Waugh, Shropshire Star; Rebecca Usher, Daily Star.
image of a group of happy people posing on a walkway to a marina
First Public Relations - FPR On The Road

During 2008 FPR has been around the UK on behalf of its clients at consumer shows including The Royal Show in Warwickshire, The Royal Berkshire Show and the British Birding Fair in Rutland.

Image of a man reading from a Texas brochure to two other people.

Port Of Seattle - KLM/NW New Service To Seattle

KLM/NW cut the ribbon for its inaugural service to Seattle and FPR helped them raise a glass to its success...

Image of people smiling whilst holding the ribbon to be cut.
Image of people toasting with champagne glasses.
Palm Springs Bureau of Tourism - It was a strike!

FPR bowled over the travel industry with a fun filled evening at retro style bowling venue in London for the Palm Springs Bureau of Tourism. Guests enjoyed use of two private bowling lanes and super canapè's to give them energy.

Photo of people at the bowling alley posing with bowling balls and glasses of wine. L - R: Tim Winkworth, Flight Centre; Sally Watts, Erna Low Body & Soul Holidays; Fiona Harrington, Major Travel; Mary Jo Ginther, Palm Springs Bureau of Tourism.

Texas Tourism - Texas takes London by storm

FPR arranged a fun and informative two-day extravaganza for Texas Tourism. Kicking off with a business forum with key travel industry speakers followed by a workshop. The London itinerary finished on a high with delegates and guests enjoying the evening at the liveliest rock 'n' roll musical and meeting the Buddy Holly cast over a glass of champagne.

Image of people sitting at tables talking during the business Forum.
Image of the buddy holly cast.
Texas Tourism - Hot Tamales, Cool Wine...

FPR organised a trip with some of the leading food and travel writers highlighting the Lone Star State's culinary delights.

Photo of people enjoying dinner at dusk by what appears to be a small lake surrounded by trees and other buildings and diners. L - R: Dee Dee Poteete, director communications San Antonio CVB, Wendy Horton, Trinity Mirror Group; Helen Maher, Tesco Magazine; Anna Glayzer, The Food Magazine; Juliet Catton, Love It! Magazine.

Washington State Tourism - Kayaking in the San Juan Islands

FPR arranged and escorted Lion Television to film in Seattle and Washington State. Programme to be aired later this year on Channel 5's Rough Guide showcasing it as a top holiday destination and ultimate travel experience.

image of people Kayaking L - R: Toby Amies, Presenter; Denise Bridgeman, First Public Relations; Laura Harding, Lion Television; Peter Cooksley, Lion Television.

Palm Springs Bureau of Tourism - Playing Around in Palm Springs!

First Public Relations escorted eleven lucky golfers to 'America's desert playground' earlier this month. Palm Springs Bureau of Tourism hosted UK travel trade winners and sponsors of the Northern Golf Classic to three rounds in the 'golf capital of the world' and an action packed itinerary.

image of people on a golf course L - R: (back row) - Paul Hills, The Leaderboard; David Giles, David Giles Travel; Matt Schvaneveldt, Wyndham Hotel; Garry Winterburn, AU Logistics; Brian Staunton, Worldspan; Frank Docherty, Traveltek;

L - R: (front row) - Leslie Potts, Dial a Flight; Adam Quieros, Key Travel; Gerry Boyle, Funway; Paul Melinis, Insight Vacations; Steve Kimber, Great Rail Journeys; Howard Jacobs, Palm Springs Bureau of Tourism.

First Public Relations - FPR On The Road

During 2007 FPR has been around the UK on behalf of its clients at consumer shows including The Royal Show in Warwickshire, The Royal Berkshire Show and the British Birding Fair in Rutland.

Image of two people standing next to a stand containing travel information on Texas.

Texas Tourism - The Lone Star State Showed Its Colours At WTM

Mrs Perry, First Lady of Texas, headed the largest delegation to exhibit at WTM on a brand new booth. It was a busy week with travel industry and media appointments, radio interviews and a lively boot scootin' event at the Texas Embassy Cantina with Continental Airlines.

Image of a group of people wearing Texan outfits

Washington State Tourism - Tasting the Wine

Whilst Seattle and Washington State delegation were in town FPR arranged a business forum and several travel industry and media events. Of course, Washington State wine was served wherever appropriate.

image of a group of happy people tasting wine L - R: Larry Williams, Assistant Director, Washington State Tourism; John Creighton, President, Port of Seattle Commissioner; Sam Eliatamby, Director, Southall Travel.

Cyprus Tourism Organisation - What Competition

FPR was at the Royal Berkshire Show for Rural Cyprus and the crowds loved tasting the wines and foods whilst learning what the sunny island has to offer.

sunny image of a group of people around a sign with the Cyprus Tourism logo on
Sunny image of people sitting at picnic benches, shaded by large umbrellas
Maharashtra Tourism Development Corporation - FPR heads for Bollywood following Maharashtra tourism win

First Public Relations has won the public relations contract for the Maharashtra Tourism Development Corporation (MTDC). FPR's strategy for Maharashtra will be to capitalise on the awareness of Mumbai, as the gateway to India and Bollywood, whilst highlighting lesser-known areas and the state's diverse attractions including UNESCO World Heritage sites, wildlife, culture and award-winning champagne.

image of an Indian dancer next to a statue with three heads Photo: Elephanta, UNESCO World Heritage Site.

Greater Miami CVB - FPR pouts for Miami

First Public Relations has teamed up with deluxe makeup brand, Pout, to create the "Miami Beach" compact. To celebrate the launch of this limited edition product, FPR has negotiated a nationwide in-store and online promotion giving away a VIP break to Miami from hip travel specialist, Black Tomato. FPR also attracted an array of the UK's top media to the exclusive launch event held at the flagship poutlet in Covent Garden.

image of an showing two people at the in-store promotion Top Photo (L - R): Lucie Cave, Heat Magazine and Lynda Daboh, FPR.

Texas Tourism - Segway to go in Texas

First Public Relations, in partnership with Hyatt Hotels and Continental Airlines took six top golf tour operators on a fun filled 6-day familiarisation trip to Texas.

image of a group of people on Segways outside a grand building L - R: Gay Galloway, Hyatt Regency Lost Pines Resort & Spa; Jackie Marsden, Worldwide Golf Holidays; Matt Walder, Letsgo2; Denise Bridgeman, First Public Relations; Neil Cutler, Eagle Golf Tours; Janice Baldridge, Hyatt Regency Lost Pines Resort & Spa; Alex Felstead, Driveline Golf; Tod Schrader, Continental Airlines; Ross Elliott, Golfing Trips.

Texas Tourism - Yehaw... Texas' first lady wows UK travel industry

First Public Relations organised a sales and media mission to Manchester and London for a Texas delegation. There were two dinners in London for the UK's most important trade and media to meet the First Lady of Texas and the host of Texas partners.

image of a three people standing in front of a large wine rack L - R: Sam Eliatamby, Southall Travel; Anita Perry, First Lady of Texas; Stephen Hughes, Funway Holidays.

First Public Relations - FPR bags top awards

FPR clients won in two out of eight categories. The Visit USA Association made the awards for coverage of:

  • Best Photography category was won by Pamela Jones, for her coverage in Olive Magazine of Miami Foodie Traveller.
  • Best Broadcast category was won by BBC1 Blue Peter, for its half-hour programme Howdy Partner filmed in Texas. Ros Sewell, the programme's producer was there to receive the award.

image of a the award winners for the Best Photography category with Lynda Daboh
L - R: Lynda Daboh, FPR; Pamela Jones, journalist; Peter Moss, Chairman Visit USA.
Image of a blue peter representative and Eve Gardiner with the award
L - R: Ros Sewell, BBC producer; Eve Gardiner, FPR.
First Public Relations - Summer Fun

FPR and guests enjoyed the VUSA summer party at The Dorchester...

Image of Fiona and two others smiling L - R: Howard Car, journalist; Fiona Gordon, FPR; Dominic Hodson, Purely America.

Washington State Tourism - Shades on in the San Juan islands

FPR arranged and escorted a press group to Seattle to enjoy the wonders of Washington State, from rainforests, whale-watching tour and sea-planes rides to dinner at the top of the Space Needle.

Image of a group of people posing on a marina L - R: Brad Jones, Director of Tourism, Seattle CVB; Eve Gardiner, FPR; Joanne Travis, Birmingham Evening Post; Ferne Arfin, Sunday Telegraph; Lisa Trainer, My Weekly; Julie Moult, The Sun; Kristian Low, Eastern Daily Press; Andrew Manning, The Yorkshire Evening Post.

Franche Comté - UK media visit to quirky Franche Comté

FPR recently secured key magazines and regional publications for a press trip to the quirkiest sites in the Franche-Comté region. The itinerary included a stop at the "Rèpublique du Saugeais" where journalists were granted real entry visas by the République's very own Prime Minister! With a programme including the most unusual, the journalists were soon sold on Franche-Comté as a destination with a difference.

Image of an old document

Cyprus Tourism Organisation - A visit to Cyprus' cultural delights

FPR recently hosted a press trip taking in some of the destination's best cultural sites including Kourion Amphitheatre, Byzantine churches and Aphrodite's Rock. The itinerary provided with an insight in the destination's fascinating culture, and showed the group that there is much more to Cyprus than sea and sand.

Image of a tour group posing with an old man L - R: Lyssiemay Annoh, Executive Traveller; David Alcock, The Sentinel; Daniel Lombard, South Wales Argus; Sandie Beard, Focus Magazine; Sally Churchward, Southern Daily Echo.

Franche Comté - FPR hosts a tasty evening to remember

First Public Relations hosted a gourmet dinner on behalf of the Franche-Comté Tourist Board at London's Mews of Mayfair private dining room. TV, radio and key consumer and trade media attended, with all commenting on the great success of the evening:

"Thank you so much for the wonderful evening on Tuesday - really enjoyed the dinner and the company." Roopa Gulati, UKTV Food.

"Just to say thank you so much for the wonderful reception last night. I have to say it was one of the nicest I have ever been to." Anna Hyman, Travel Editor, Motoring & Leisure.

Image of Fiona Gordon posing with Anne Chauveau who is holding a copy of the Franche-Comté magazine L - R: Fiona Gordon, First Public Relations; Anne Chauveau, Franche-Comté Tourist Board.

Greater Miami CVB - FPR has grand designs

FPR excels at gaining prime-time exposure for its clients across all programme formats, reaching far beyond traditional travel shows. It recently took Grand Designs, Channel 4's most watched show, on location to Miami. The programme featured a couple visiting the Mecca of Art Deco, to seek inspiration for the design of their dream home. The shoot offered the opportunity to showcase Miami's signature style to an audience of 5 million viewers. Stay tuned for further innovative coverage from FPR.

Image of the Grand Designs logo and a featured house

First Public Relations - Hat trick for FPR

First Public Relations scored a hat trick with BBC Holiday 2007, by organizing and escorting presenters to three of our destinations in a six-week period. Main host, Laurence Llewelyn-Bowen, explored Art Deco Miami while Nicky Chapman became a golf widow in Cyprus. Laurence then visited Dallas and Fort Worth to soak up the glitz and glamour of Dallas and the 'Cowtown' History of Fort Worth. First Public Relations has secured over £5million in television exposure for our clients this year... and 2007 has only just kicked off!

Image of the Miami, Texas and Cyrpus tourist board logos

Cyprus Tourism Organisation - FPR Takes a walk on the wild side with Cyprus

FPR secured over 100 travel media and trade contacts for a full day of events to launch the Cyprus Tourism Organisation's Rural Initiative. Co-funded by the European Union, FPR won the bid to organise a series of targeted events over a three-year period, designed to introduce travellers to the "Real Cyprus".

Key operators attended a daytime workshop where new niche product was discussed, while the evening saw a gala dinner attended by most of the key travel media in the UK market.

A montage of several wine connoisseurs

Greater Miami CVB - FPR cooks up a storm for Miami

FPR teamed up with the daily cookery show 'ITV Cooks' to treat viewers to the opportunity to win a tasty trip to Miami for the South Beach Wine and Food Festival. Capitalising on lifestyle trends and its state-of-art research tools, FPR goes beyond traditional travel programming and is at the forefront in targeting primetime media opportunities and exposure for its clients.

A montage of ITV Cooks images with the Miami Tourist Board logo

Client Press Room

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