First Public Relations team members include Alison Cryer, Eve Gardiner, Sebastian Sarrasin, The PR World Network
  • Alison Cryer
  • Eve Gardiner
  • Sebastian Sarrasin
  • The PR World Network

Alison Cryer, Managing Director

FTS, Chartered Marketer, Freeman of the Guild of PR Practitioners

Alison acquired First Public Relations from the company's founder, Fiona Gordon, in spring 2012, on Fiona's retirement. FPR, founded in 1985, is the UK's longest established specialist travel industry marketing and public relations consultancy.

Alison has over 30 years experience of international PR and marketing in the hotel, airline, tourism, leisure and lifestyle industries. She has worked for clients on all continents and from every aspect of the industry - inbound, domestic and outbound. Following 10 years in the hotel and tourism industry Alison set-up Representation Plus.

Formerly she was marketing manager worldwide for Copthorne Hotels, during which time she set up the hotel group's European sales and PR offices including France and Germany (for hotels in Europe, Africa and the Caribbean), having spent four years in hotel and restaurant management in France and Switzerland. She was actively involved in the re-branding of the Group for CHM and for the brand recognition it enjoyed as a result of a highly successful four year communications campaign and as a result Alison was one of the first 30 people to be awarded the prized Caterer and Hotelkeeper Acorn Award.

Alison is fluent in French and can speak German. Alison has served on several industry committees and boards and is the immediate past-Chairman of the Tourism Society and continues as an Executive Committee Board Member. She is a Fellow and former board director of the Institute of Travel and Tourism and one of the first Chartered Marketers of the Chartered Institute of Marketing and has an MA in Marketing. She is also a member of the Institute of Directors and a Freeman of the Guild of PR Practitioners.

In 2010 Alison won the Shine Award for leadership and in 2011 was named as one of the 100 most influential women in the UK's Hospitality, Leisure and Tourism Industry.

Alison Cryer

Eve Gardiner, Director


Eve joined First Public Relations in 1998 and over the past decade has led her team promoting Texas, Palm Springs, Seattle and Washington State in the UK to the travel trade, media and UK consumer. With a strong mix of skills and experience Eve has developed integrated marketing campaigns incorporating print, broadcast, web and brand affinity within travel and lifestyle sectors.

Formerly Eve was the sales and marketing director at the specialist UK tour operator Traveller's World and the Hawaiian Travel Centre. With her wide-ranging experience of the travel industry and tour operating she is a specialist on North America and the Pacific. Through her work at Traveller's World Eve was also heavily involved in the groups and incentive market (MICE) and was responsible for brochure production, as well as sales, marketing, public relations and advertising activities. This followed experience with Pan American World Airways in sales and marketing and controls and management, overseeing service and airport operations.

Eve's trade marketing experience, airline and tour operator background with comprehensive product knowledge means she has the all-round experience and contacts to drive forward tourism through traditional and new market sources.

Eve Gardiner

Sebastian Sarrasin, Account Director

A graduate in Journalism & Communication, Sebastian joined First Public Relations in April 2015.

He started his career in the travel industry 15 years ago as a Sales Executive/Contact Centre Manager for Switzerland Destination Management in London and then as a Marketing Executive for the Swiss National Tourist Office (Switzerland Tourism) in New York from where he travelled around the US extensively.

More recently Sebastian worked for various cruise lines in the capacity of Sales & Marketing Manager looking after the UK market as well as Business Development Manager for the MEA and APAC regions where he contributed to raise the profile and market shares of Norwegian Cruise Line thanks to the strong mix of skills he gained over the years.

Since joining First PR, Sebastian has developed the leisure, cruise and MICE markets for a portfolio of clients. His main role is to maintain constant communication with each client and be the first point of contact for trade partners, ensuring that they are kept informed about each destination's latest developments and that they have access to comprehensive sales & marketing toolkits. Sebastian regularly meets up with existing and new trade partners during travel industry events (roadshows, seminars, sales missions, etc.), sales calls  and training sessions for product managers and reservation staff.

Sebastian Sarrasin

The PR World Network, Global Communications Affiliates

First PR is a long-standing member of the PR World Network, an international organisation of independent agencies that offer worldwide public relations and marketing services with like-minded companies. Composed of 21 global agencies, the group has capabilities in Africa, Asia, the Caribbean, Europe, Latin America and the Middle East. Offering an array of services including diverse languages, network members stand ready to support clients for international representation across 50+ countries.

The PR World Network